I received a response e-mail from perfect water asking me to call them. I have not called them but this to me is already an attempt to make getting the information a consumer needs harder to obtain. adding another level of effort required on the consumer's behalf.
The question is, why would they rather talk to me over the phone than over e-mail besides ease of communication?
There are many possible reasons for this that i can think of right away; possible communication problems from pronunciation errors, attempts to swamp the consumer by using complex diction, and the difficulties to record the conversation on the consumer's behalf--since most of us don't have recorders on our phones. Can you guys think of any more reasons that a Perfect Water representative would rather speak than write e-mails?
Tuesday, November 10, 2009
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